Internal-external environments using environmental scanning


Problem: Using the objectives below, explain how those objectives apply to your professional field and in the company/business where you work. Reflect on how you have struggled or succeeded relative to those course objectives.

Objectives:

- Measure an organizations internal and external environments using environmental scanning.

- Determine relevant business competitive strategies.

- Analyze how to create value and sustained competitive advantage through business strategy.

- Choose measurement guidelines to verify strategy effectiveness.

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Marketing Management: Internal-external environments using environmental scanning
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