Description memo:
Project description:
Write no more than one-two pages of words. The illustrations are in addition to the one-two pages of content, so your memo will be longer than one or two pages. Single space within the paragraph and skip a space in between paragraphs.
Use a Size 12 Times New Roman font.
Except for the price list, brief descriptions of items to be purchased, and pictures of those items, do not use outside sources to write this assignment.
Description:
Scenario: You are the intern coordinator for an IT consulting company that specializes in working with entrepreneurial global clients. One of the founding partners is retiring this month. Because he is impressed with the internship program you set up and manage, at the retirement dinner he plans to present you with a $50,000 check to convert his 15 x 15-foot office into a space for the interns. You may decide how to use this space (ex. computer center, conference room, kitchen, entertainment center, etc.). Choose only one purpose.
John Smith, the founding partner, wants to know your plans. Write a one-two page memo to describe in as specific terms as possible the purpose of the room (first paragraph) as well as every item to be purchased for it and an estimated cost. (ex. drapes, electronic equipment, kitchen supplies, plants – whatever needs to be purchased to set up this new area).
If you don’t spend all the money, you will lose it. However, if you go over the budget, the partner will be offended, so itemize carefully to come close to the $50,000 amount.
Only the partners know about this gift, so you can’t use the purchasing department to research the cost of items. Instead you will use web sites like bestbuy.com, sears.com, apple.com, etc. A bullet point format works well for the items to be purchased:
Blue velvet, three-cushion couch, Macy’s, $2,100.
3-foot cactus plant, English Gardens, $299.
Illustrations:
In addition to the one-two page of words in the memo, include appropriate illustrations (ex. a sketch of what the area will look like, pictures of the planned purchases, etc.). These illustrations may be inserted in the appropriate paragraphs or at the end of the memo.
Structure of the Memo:
The memo should have three sections with these headings in this order:
PuDescription
Assignment Brief:
Contemporary Issues in Market Strategy
Part 1:
Based upon the lecture topics you are required to choose one of the Contemporary Issues in Marketing, which are covered in the lecture programme. You are required to undertake a critique of both academic and trade literature on your chosen Contemporary Issue and summarise what you consider are the key challenges organisations are faced with as a consequence of the Contemporary Issue you have chosen.
You are to choose one of the main themes listed below.
• Market Orientation; Goods-Dominant Logic to Service -Dominant Logic
• The Contemporary Consumer
• Ethics and Social Responsibility
• Social Marketing
• Customer Relationship Marketing
• Internal Marketing
• Sustainability in Marketing
• Innovation in Marketing
• International Aspects of Marketing
You are required to undertake a critique of the associated academic and trade/industry literature and to identify what you consider are the critical challenges facing organisations in relation to the Contemporary Issue you have identified. This report will then form the basis for the second piece of work to be completed after Christmas.
The first part of the assignment is to be between 1,500-2,000 words in length. Minimum font size will be Arial 12 with line spacing of 1.15 minimum.
The first part of the assessment will be marked against the following criteria.
1. Ability to identify and synthesise appropriate academic and industry literature
2. Ability to identify key challenges which face organisations as a consequence of the issue you have discussed
3. Academic writing style, structure and overall presentation of findings.rpose of the Intern Space:
Planned Purchases:
Rationale:
In the closing paragraph (the rationale), first justify the choices that you made. Why did you choose this option over others for your purpose? Then, show why the purchases you made are cost effective and the best choices to achieve your goal (ex. to design a kitchen for the interns or a computer center or a study room, etc.)