Discussion 1) Why do you think that the agencies that have adopted account planning as a strategy are the ones performing the best work and getting the biggest accounts?
Every year companies spend millions of dollars creating ads and promotions. Market Research helps to ensure the promotional dollars are going to the right audiences at the right times through the right marketing vehicles.
Dis 2) In your post describe the difference between 'marketing research and advertising research'. Also for this post head to the net and do research on "Market Research firms". Choose one you like and post a link to their site. In your post discuss why you like their website.
Dis 3) In your post detail what a marketing plan is and why it is perhaps, the company's most important document?
Dis 4) Parts of the plan are the company's objectives, and marketing strategies. In your post detail what the differences are between company's objectives, and marketing strategies