Discussion Post: Coca-Cola and Human-Centric Marketing
Read the Walker Smith article and watch the two videos in this materials about Coca-Cola's marketing strategies. Then respond to the prompts below:
a) In what way does Coca-Cola use storytelling in its branding and marketing?
b) The video narrator says Coca-Cola strives "to associate the brand with a good feeling." How do they achieve this?
c) Pick two of Kotler's "human qualities or attributes" listed in this week's introduction. Select two Coca-Cola ads and describe how they use these attributes to connect with customers.
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.