Assignment: Healthcare Marketing- Marketing Plan PowerPoint
For the past few weeks, we have identified marketing techniques, personal branding and created a SWOT Analysis. Now it's time to use all of these concepts in a "real world" scenario.
Develop a marketing plan for a healthcare facility that was recently cited by the OIG (Office of Inspector General), or has been investigated by a journalist (eg., newspaper article, journal). The marketing plan must include a cover page, reference page and must be completed using Microsoft PowerPoint.
Answer the following items in your marketing plan:
• Organizational Summary - Explain why the company is in trouble
• Analysis of the External Environment - (Public perception, economy)
• Threats and Opportunities
• Marketing Goals and Objectives
• The Target Market
• Competition - List possible competitors
• Marketing Strategy
• Action Programs (Marketing tactics)
• Budgets - How much money do you think this would cost?
Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.