What are the two categories of objectives you need to pay


Discussion Post

• Many of us have spent considerable amounts of time going from one website to another. We enjoy "window shopping". We have no problems navigating web pages to review a site's product offerings. However, others of us are easily distracted. If we can't see what we are looking for easily we get frustrated and leave the site.

As a designer and developer, if tasked with designing and developing an e-commerce website you know that there are several key features you need to pay attention to. Name and discuss four of them.

• You have to design an online advertisement. You know that seasoned online users are not moved by "sparkle". They look for substance.

o What are the two categories of objectives you need to pay attention to?

o As you design the online advertisement, what are some of the basic details about advertisements you need to pay attention to?

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: What are the two categories of objectives you need to pay
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