Problem
The head of your marketing department has tasked you with creating marketing strategies that will meet the target audience of your new product: a line of healthy snacks. Your manager would like to utilize the same marketing strategy as Red Bull. Click on the URL link below to read the case study and answer the following questions.
i. In what other business contexts is a promotional strategy, such as that employed by Red Bull, effective in targeting a specific audience and why?
ii. Identify promotional campaigns run by other successful brands and evaluate their effectiveness in terms of the markets within which they operate.