Problem
Part A: Merchandising strategy
a. What is their pricing strategy, and how does this affect their profitability? How do they enhance their sales?
b. Describe their approach to advertising and sales promotions.
c. What challenges does your retailer face in terms of the retail strategy variables just described?
d. Are they located in an area that corresponds to their target market? How integrated are their store and online sales?
e. What kind of goods do they offer? (Describe, mentioning if it is scrambled or not, cross-sell or up-sell)
Part B: Summary
a. Summarize your retailer's primary strengths and weaknesses and support your assessment.
b. What are their biggest challenges now and in the future?
c. What do they view as their opportunities for the future?
d. If you were hired as the CEO, what specific strategies would you pursue in the future for this retailer?