1. In the context of SWOT analysis, which of the following best exemplifies a firm's external opportunity?
A. an increase in its financial resources
B. an increase in its brand equity
C. an increase in its customers' disposable income
D. an increase in its employee productivity
2. Triple-bottom-line is a combination of economic, social, and _____ concerns that can lead to a sustainable strategy.
A. cultural
B. ecological
C. investment
D. aesthetic
3. When using the balanced-scorecard approach to assess a firm's performance, which of the following is not a key question that managers need to answer?
A. How do customers view us?
B. How do we reduce the economic value created?
C. What core competencies do we need?
D. How do shareholders view us?
4. The competitive advantage that one firm has will be short-lived in an industry where
A. resource immobility is high.
B. perfect competition exists.
C. resource heterogeneity is high.
D. capabilities of a firm are not easily replicable.