1. A differentiation strategy works best when a
A. firm has tangible resources, its focus of competition shifts to price, and equivalent substitutes are readily available.
B. firm's focus of competition shifts to price, and when increasing differentiation of product features do not create additional value.
C. firm's differentiated products are commoditized, and costs of providing uniqueness do not rise above the customer's willingness to pay.
D. firm has intangible resources, is able to pass on increases in supplier cost to the customer, and its differentiation appeal creates customer loyalty.
2. In the context of SWOT analysis, which of the following best exemplifies a firm's external opportunity?
A. an increase in its financial resources
B. an increase in its brand equity
C. an increase in its customers' disposable income
D. an increase in its employee productivity
3. In the context of the SWOT matrix, which of the following best exemplifies a firm's internal strength?
A. increase in a firm's customer loyalty
B. growth in the size of the market in which a firm operates
C. rise in the income of the demographic segment to which a firm caters
D. loss of a competitor's reputation