1. In the context of SWOT analysis, which of the following best exemplifies a firm's external opportunity?
an increase in its financial resources
an increase in its brand equity
an increase in its customers' disposable income
an increase in its employee productivity
2. When using the balanced-scorecard approach to assess a firm's performance, which of the following is not a key question that managers need to answer?
A. How do customers view us?
B. How do we reduce the economic value created?
C. What core competencies do we need?
D. How do shareholders view us?
3. Which of the following approaches to assess competitive advantage is based on the view that noneconomic factors can have a significant impact on a firm's financial performance?
A. the triple-bottom-line approach
B. the economic value creation framework
C. the accounting profitability approach
D. the balanced-scorecard