A firm that produces a low-calorie sparkling beverage introduces its product in two metro areas. In the first metro area, the firm earns 45% of its sales and has 30% market share. In the second metro area, the firm earns 55% of its sales and has 40% market share.
The average price for the product category is $2.00, but this firm sells its product for $3.00.
The firm experiences durability of .5 with its customers
What is this firm’s Brand Equity Index?