In marketing this new product, PepsiCo is likely to benefit from earned social media as part of the social media marketing for the brand. Explain in at least 2 sentences what earned social media means, then list and describe THREE ways in which PepsiCo can obtain earned social media in marketing the brand. Write a minimum of 3 sentences about each way. Include a screenshot to support at least one point you make. The screenshot does not have to be about PepsiCo.