PepsiCo wants to base its marketing strategy for the new product on instrumental conditioning, a learning theory. Describe this learning theory in at least 4-5 sentences; THEN list in bullet-form FOUR things that PepsiCo should do if it is basing its marketing strategy for the new products on this learning theory. Do not list single word or two-word recommendations in part 2. Provide enough information for someone reading the response to understand clearly what the recommendation means.