In considering the 4ps product place price and promotion of, Operation Management

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In considering the 4ps product place price and promotion of

In considering the 4Ps (product, place, price and promotion) of traditional marketing?, when considering the retailing mix, it expands to 6 Ps (adding personnel and presentation). Identify, define and explain why these additional Ps are so important to retailers. How do online retailers create the additional Ps compared to brick-and-mortar stores?

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