Assignment:
Visit https://www.thephelpsgroup.com/default.asp to view the Web site of the Phelps Group, a well known IMC consulting firm. The site contains a lot of information about what IMC is and how it can be used effectively by a wide variety of companies. Of particular interest is the case studies section. Locate the case studies link, read the current case, and discuss the following: What were the goals of the IMC campaign? Which IMC components were used in that particular campaign? How do those components contribute to the success of the IMC campaign in achieving its stated goals?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.