Analyzing ads featured in book


Assignment:

Q1. Choose one of the ads featured in this book and identify its page number. What are the objectives of this ad? Does the ad have more than one objective? Explain your answer.

Q2. Using the same ad, explain whether it is using an informational or emotional appeal.

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Analyzing ads featured in book
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