Assignment:
As an intern for Michelin tires, you have been asked to develop an IMC budget. The objective of the IMC strategy is to raise Michelin’s market share by 5 percent in the United States in the next 18 months. Your manager explains, “It’s real simple; just increase the budget 5 percent over last year’s.” Evaluate your manager’s strategy.
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.