1. Identifying and understanding global customer needs means that the international marketer needs to
a. study all the world's cultures
b. standardize the companys product
c. become fluent in many languages
d. seek to understand similarities and differences in consumer groups
e. always adapt the company product
2. Prices of good differ in different countries because countries producing the goods have different
a. delivery methods
b. tariffs
c. costs
d. taxes
e. supply methods
3. Political factors originate from
a. international laws
b. U.S laws
c. foreign laws
d. domestic laws
e. governments
4. As a company enters a new foreign market if it decides the best approach to developing policies for that market is an ethocentric approach it would likely?
a. use managers from its home country to develop the policies
b. use managers from its home country and the foreign market to develop the policies
c. use a modified approach across all international markets for its policies
d. bring policies from the foreign market to it home market
e. highlight cultural differences in all marketing policies.