Problem
• According to the product The Body Shop OIL Perfume which has been discontinued can u explain?
• Identify what stage of the lifecycle the product/service is in. Provide rationale for your selection.
• Based on the phase of the product/service lifecycle, how does this impact packaging information?
• Include brand and packaging information for the product/service. Include samples and also provide rationale on packaging.
• How would you classify the product/service ((i.e. Convenience, Shopping, Specialty or Unsought)? Provide rationale for your selection.