What objective does it address and what is the big idea, Marketing Management

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What objective does it address and what is the big idea

Problem

Watch the YouTube video "New Rolex divers' watch - the Deepsea Challenge" and answer the questions.

1) What objective does it address?
2) What is the big idea?
3) What is the message strategy - Cognitive, Conative, Affective
4) What is the executional framework?
5) What is the appeal?

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Marketing Management: What objective does it address and what is the big idea

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Marketing Management: What objective does it address and what is the big idea

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