Assignment: Organic Food Industry Analysis
U.S. sales of organic foods and beverages have grown from $1 billion in 1990 to $24.8 billion in 2009. Sales in 2009 represented 5.1% growth over 2008 sales (Industry Statistics and Projected Growth, 2010). These trends are having a significant impact on the food market industry as a whole, and in particular the organic foods markets.
Task
i. Provide a discussion of the trends in the organic foods industry and how these trends will impact the organizations that sell organic foods.
ii. Examine the competitive environment that organic foods can create for an organization and apply Porter's model, providing an analysis of each factor relative to the industry.
iii. Identify the opportunities and potential threats to the organic foods industry by completing a SWOT analysis.
iv. How can a competitive advantage be achieved using the strengths and opportunities identified in the SWOT?
Format your assignment according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.
Reference
Industry statistics and projected growth. (2010, June). Retrieved from Organic Trade Association Web site.