Assignment Task:
Topic 1: Applying Social Media Analytics
Share an example of how you have used, or your company has used, social media analytics to develop business insights. If you don't have personal experience, share an example from the news by conducting some research. Address the following in your initial post:
- Identify the company (or industry if you prefer not to disclose the name of the company).
- Describe the data and/or social media analytics tools used.
- What insights did the project generate?
Topic 2: Social Media Trends
Identify some interesting trends in social media usage and discuss their implications for marketers. Address the following in your initial post:
- Describe the interesting trends(s) in social media usage.
- How could marketers best leverage the trend(s)?