Project Description:
As we've learned in class, all good marketers need to have a good idea of who their target market is. Not only do they need to know relevant demographics, they need to discover common psychographic elements that members of their target market share.
For Project 4, create a customer persona that describes the "perfect customer" for your personal brand. Keep in mind the work you've done in Projects 1-3. Remember, customer personas serve as a guide for all of a brand's messaging. Without knowing who your customer is, it's impossible to create compelling content.
Here's a good resource that discusses customer personas: "How to Create a Buyer Persona"