What does the author mean by celebrate the outliers, Marketing Management

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What does the author mean by celebrate the outliers

Problem

The Magic that Makes Customer Experiences Stick Article

Give detailed answers.

i. What is the main idea here? Why is it important?

ii. What does the author provide to back up his claim?

iii. What are some of the specific steps the author recommends to address the issue? Feel free to provide supporting examples from the article.

iv. What does the author mean by "Celebrate the Outliers"?

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Marketing Management: What does the author mean by celebrate the outliers

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Marketing Management: What does the author mean by celebrate the outliers

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