Identify key customer segments that exist for the company, Marketing Management

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Identify key customer segments that exist for the company

Assignment Task: Please read through the case:

MCDONALD'S TWITTER CAMPAIGN: HYPE VERSUS REALITY

Q1. Who are the different audiences McDonalds needs to address when using social media campaigns and why?

Q2. Identify key customer segments that exist for the company.

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Marketing Management: Identify key customer segments that exist for the company

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Marketing Management: Identify key customer segments that exist for the company

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