Assignment task: Include in your final report the following:
1. Executive Summary on Hyatt Regency
2. Table of Contents
3. A brief background of the Tourism & Hospitality organisation.
4. What Value or experience will the visitor to the Hyatt Regency location gain?
5. Brief discussion of the Segmentation, Target and Positioning strategies ?
6. Discuss the 4 Ps of Marketing Mix i.e Product or Services, Pricing, Place (Distribution) and Promotion of the Hyatt Regency.?
7. Your critical comments: (a) Has the company targeted the right segment? (b) Are the 4 Ps effectively targeting the segments? (c) What improvements would you recommend? (d) What value-added experience will a visitor gain?
8. Summary or conclusion.
A list of APA references