Problem 1: What are some of the disadvantages of being a small producer in a supply chain with large, powerful retailers?
Problem 2: Explain the concept of retailer ?t. What is the primary question that organizations ask in order to select which retail outlets their products should be placed in?
Problem 3: How might the growth in online marketing affect the structure of retail supply chains? Provide and discuss one example of companies who have succeeded and one example of those who have faltered by this growth.