Assignment: Target Market and Segmentation Paper
Countries: Philippines, Indonesia, and Thailand
Product: Mobile Video Game
Paper Length: 5 to 6 Pages
In the Target Market and Segmentation Paper:
• Select and briefly describe in 150 - 200 words the product that you will use for this assignment; discuss why this product may be marketable in developing countries.
• Identify 5 characteristics of your potential market (such as education, family size, and/or income distribution) relevant to marketing efforts for the identified product. *Create and attach as an exhibit to your paper a spreadsheet that includes current data for each characteristics across four countries (Philippines, Indonesia, Thailand, and USA). One possible source of data is The United Nations Human Development.
• Describe the target market(s) in each of the three developing countries. Provide details of the size of each target market, and competitive brands (if any) currently marketed in each country supporting your analysis with data.
• Discuss the advantages and barriers to entering each developing nation supporting your analysis with data.
• Recommend why entry into each developing country is or isn't a viable decision; be specific including 3 reasons for each recommendation supported by data from your research and analysis. Determine which country has the greatest probability of success; you will use this country to develop an International Marketing Plan in Week 8.
A well-written paper should be 5 - 6 double spaced pages of content and adhere to APA standards; the page count doesn't include the title and reference pages and required exhibit. The analysis and recommendations must be supported with citations and references from 4 or more academic sources including your textbook, respected business journal articles such as the WSJ, Barrons, and Forbes and/or credible websites such as the United Nations Human Development.
Clearly and concisely describes the target market(s) in each of the three developing countries; details the size of each target market, and competitive brands (if any) currently marketed in each country. Supports analysis with data.
Criteria Requirements
Product Identification
In 150 - 200 words, clearly identifies a product and fully discusses why it may be marketable in a developing country.
Market Characteristics
Accurately identifies 5 market characteristics relevant to marketing efforts. Creates a spreadsheet that includes current data for each characteristic across four countries (3 approved developing nations and USA).
Target Market
Clearly and concisely describes the target market(s) in each of the three developing countries; details the size of each target market, and competitive brands (if any) currently marketed in each country. Supports analysis with data.
Advantages and Barriers
Comprehensively and accurately discusses the advantages and barriers to entering 3 developing countries supporting all analyses with relevant data.
Recommendations
Objectively analyzes and synthesizes research to make specific market entry recommendations; includes 3 reasons supported by data for each country. Clearly identifies country with the greatest probability of success.
Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
Textbook
Swink, M., Melnyk, S. A., & Hartley, J. L. (2020). Managing operations across the supply chain. New York, NY: McGraw-Hill Education. ISBN: 978-1260442892.