Problem
We identified marketing as one of the factors that influences use of alcohol, tobacco and other drugs (ATOD). What are the primary messages that are used to market alcohol and tobacco products to men? Are there any differences in how they are targeted based on demographics and socio-economic factors? What are your thoughts on how children are targeted? Should these messages be countered and how?
Identify any current advertisement for alcohol or another drug. Which group or groups is it targeting? How do you know that? What message do you think could be used to counter this ad?