Problem: If the advertisement does not violate any laws, Daniel might think the testimony Ms Kunies makes is not honest. Ms Kunies posted on facebook about she is a vegetarian, and now she gave a good testimony about the Uber bacon which is made by meat. It is very obvious not truthful even she said she ate the bacon long time ago. This ethical issue will be a hazardous to the YOLO. This will be very risky for the company since the potential consumers might aware Ms Kunies is vegetarian which she give a testimony for the uber bacon.