Assignment: Energy Bar Industry
Instructions
PAPER: The subject of this paper is "The Energy Bar Industry" .
Conduct a thorough analysis of the energy bar industry's customers, competitors, market, and environment from the perspective of PowerBar. In particular, address the following issues:
a. How is the market segmented? What are the key customer motivations and unmet needs? What are the similarities and differences among the segments? How might a company link customer motivations to value propositions?
b. Identify the competitors. Who are the most direct competitors? The indirect competitors? Substitute products? What are the strategic groups?
c. Develop and justify a position on the issue of customer segmentation. What are the alternative views that may exist?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.