Discussion: Go Daddy Uses Attitude to Sell!
This game has become as much about the TV advertisements as the sport being played (or more).
In 2005, a small internet domain company named "Go Daddy" bought two ads for the football game at $2 million dollars per 30 second spot. They had several goals-inform (what they do), shock (leads to PR), and sell (get's you to their website). Last Sunday Go Daddy! had an ad in the game but they made it serious and did not go to "offend for PR"....
The Monday morning after the game several "marketing experts" rate the Super Bowl ads. This ranking system is a great teachable moment. I can understand when the fans rank the ads based on "artistic qualities" - almost like a movie review. What confuses me is when marketing professors from MSU and Northwestern University marketing students rank the ads based on entertainment. I want us to look at marketing from the business aspect of "does it sell"? Do the ads match their target market (small business owners)? Who do you think their small business owners are (demographics)?
Recent Super Bowl games just past saw GoDaddy break their 10 year run of edgy ads that generated tons of Public Relations for the company -- they went boring! They showed a small business owner working late -- if my memory is any good he was a 35 year old, white male...... They have also saved money and sat out recent games and chose not to advertise on this big stage
Youtube Video: "Go Daddy Bar Refaeli Kiss Super Bowl Commercial 2013 - FULL".
After you have digested this info about Go Daddy, I want to hire you as the Chief Marketing Officer (CMO). Do you still spend money on the 2020 Super Bowl? Do you go back to the edgy theme of the Go Daddy Spokes models? Although your opinion on if this is "sexist" or "degrading" to females is relevant, I am hiring you to think target market, sales and profits. Your main job is the brand and increasing web traffic and sales. Provide feedback since GoDaddy skipped the 2016- 2019 games-- 2020 is fast approaching. Should we sit out the game, go "boring" again, or return to shock the viewers? Why?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.