Problem
A Samsung video campaign featuring a woman jogging alone at 2AM while wearing her headphone has been criticised as unrealistic and insensitive. The video comes after the death of 23-year-old woman who was killed while out for an afternoon run. Samsung issued an apology, removed the video, and explained the situation on social media.
1. Identify and explain two communication mix tools adopted by Samsung in the case. Discuss the objectives of the identified communication mix.
2. Discuss the possibility of communication barriers which leads to the criticism.