Problem
An airline company has adjusted its pricing in accordance with passengers' willingness to pay due to peak and seasonal trends, as well as competition from other airlines. The airline company is giving discounts up to 20% on all domestic flights for booking from April 19 to April 27, 2022. Additionally, Flights from City A will begin as low as $139 for all-in fares to others destinations.
1. Identify and explain two pricing strategies from the case.
2. Discuss four factors that influence the price adaptation for the case.
3. Suggest two new pricing strategies for the airline company.