Assignment:
By the end of this course, you will complete a public health business plan. You will begin the project in this unit, and work on it throughout the remainder of the course.
Overview of Project:
You will select a public health or health education organization or program within your community. You will identify a need for a new product or service for this organization/program. You will base your public health business plan on this organization/program and the proposed product/service.
Public Health Business Plan - Part 1
Using your Orton text as a resource, submit the following sections of your public health business plan:
• Definition of Project
• Product/service description
• Customer/geographic focus
• Objectives and measures of performance
• Industry Analysis
• Industry structure
• Trends
• Threats
• Key success factors
• Target Market Definition/Research
• Demographics
• Risk groups
• Needs assessment
• Trends
These three sections (with subsections) should be at least 5 pages in length.