Problem
I. Research report plan explaining how you intend to achieve your research objectives. You will identify your chosen research methodology on Real Taste.
II. Situational Analysis - Describe the relevant organizational strengths and weaknesses, and external opportunities and threats, as these relate to the sales and marketing objectives and selected country or region for market entry.
III. Product and Service Offerings - Describe the nature and use of the product or service (features, benefits, proprietary issues, required modifications, etc.) that the organization will be introducing to the international market.
IV. Market Analysis - Summarize the market research findings and explain which political, economic, socio-cultural, legal, and cultural factors could impact the sales and marketing plan.
V. Customer Profiles - Provide information on customers (consumer and business), including their needs, wants, challenges, available solutions, and journeys