Homework: Launching a New Product Line
Length: 6 to 9 pages.
For this Portfolio Project Option, you will act as an employee in a large company that develops and distributes men's and women's personal care products. The company has developed a new product line, and you have been asked to lead a marketing team in launching the new line. Explain how you would lead the team through this task. What would your first steps be? How would you help your team be successful? In explaining your approach, be sure to address the following:
o Team communication and motivation
o Decision making and problem solving
o Conflict management
o Performance management
o Power, politics, and ethics
For example, how would you motivate your team? How would you make decisions and solve problems? What would you do when conflict arises? How would you address power, political behaviors, and the ethics of the team? How would you manage the overall performance of the team?
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.