Homework: Marketing and Promotion Strategy
Competency
Integrate the concepts of healthcare marketing and promotion into the strategic planning process.
Scenario
The Chief Executive Officer of Healthy Dynamics and your internal team had the opportunity to review the memo, the workflow analysis, objectives, vision, and mission statements. The project manager is onboard and received the strategy map/data table that identified the key stakeholders' roles and responsibilities. The CEO has scheduled another meeting next week to review all components of the strategic planning model so far with you and the project manager. The CEO has asked you, the strategic planning manager, to develop a high-level marketing plan that will also include forms of communication you will use to promote the new services.
Instruction
Create a marketing and promotion Strategy Diagram/Chart that includes:
i. The identified services (focus area)
ii. Research and list key competitors
iii. Research and select target markets (Who will you promote your idea to?)
iv. Draft a promotional message (clear, brief, informative, and persuasive) that conveys information about the services/product the company will provide
v. Identify modes of communication (How will you present the new idea/service to your target audience?)
vi. Create the projected marketing and promotion budget
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.