Assignment: Target Market
Describe the target market for your chosen company, whether it's based the snack food company scenario or a start-up company of you're choosing. Be sure to include the following:
i. Demographic Description: Age, income range, gender, family size, education, occupation, et cetera.
o Example: A likely user for X product is a male aged 25-34 who earns between $35,000 and $55,000 per year and has a four-year college degree.
ii. Geographic Description: Area you would like to serve, density (urban, rural), nature of location (mall, business center, et cetera), climate condition.
o Example: Atlanta.
iii. Lifestyle Description: Where do your customers shop, what do they do for leisure, what kind of clothes do they wear, what type of cars do they drive, et cetera?
iv. Psychographic Description: How would you describe your target market, for example, socially responsible, trendsetters, or fun-seeking?
v. Purchasing Pattern Description: How will your target market use the product, how many times will they buy it, where do they buy the product, how do they pay for it, et cetera?
vi. Buying Sensitivities Description: What factors are important to the customer before they buy (price, quality, customer service. packaging, et cetera)?
Format your assignment according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.