Homework: Marketing for Consumer Packaged Goods Businesses
Competencies Addressed in This Homework and Aligned to Learning Outcomes
The following competencies align with indicated learning outcomes and each criteria for the homework aligns to a competency.
I. Competency I: Formulate a comprehensive strategic marketing plan.
i. Create a marketing plan.
II. Competency II: Analyze the process for developing a global marketing strategy.
III. Competency III: Elaborate the relevance of the marketing mix in a digitally driven global economy.
i. Create a marketing plan.
ii. Build and sustain long-term customer relationships.
iii. Assess how to identify markets.
IV. Competency IV: Integrate ethical marketing practices into marketing strategies.
o Build and sustain long-term customer relationships.
Overview
In the first 3 weeks of the course you studied the fundamentals of the marketing discipline. You established a baseline of knowledge in the field to help you understand how an organization should carry out its marketing activities. Using this newly gained knowledge, you now have the opportunity to discuss and evaluate the marketing of a publicly traded company, or one in which you are familiar with their marketing programs.
In 1,800 words, discuss the strategy and marketing variables used by a company that sells products in the Consumer Packaged Goods (CPG) category. Some companies in this category are P&G, Coca Cola, and General Mills. Examples of what you may cover can include how they identify new markets and products, how they segment customers, or even how they go about executing their advertising.
Instructions
For this homework, within the context of the Consumer Packaged Goods (CPG) category complete the following criteria:
i. Conclude how effectively the firm uses the different components of the marketing mix to identify and grow their markets.
ii. Evaluate the firm's marketing plan within the context of the overall strategic plan.
iii. Appraise how the firm is integrating a digital platform into their over marketing strategy.
iv. Summarize how well the firm is positioned for future growth given the evolution of the consumer base.
v. Illustrate ethical marketing practices integrated into the components of the marketing mix
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.