Discussion Post: Consumer Marketing
To establish a successful and sustainable business model, companies must know their customers.
• Describe the critical elements of consumer behavior that drive the marketing efforts of a consumer-oriented firm.
• Pick a publicly traded company or your own company and illustrate how the elements are used.
Define and support your statements with academic research.
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.