Solved: How would you describe oxos overall advertising strategy, Marketing Management

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How would you describe oxos overall advertising strategy

Marketing Discussion Board

Youtube Video: "MKTG2013 OXO Advertising"

1. View the OXO video using the web link above this discussion board. Then answer the following questions in 150+ words.

• How would you describe OXO's overall advertising strategy?

• Why has OXO chosen to change its promotional strategy at this time?

• Is OXO abandoning its old promotional methods? How is OXO blending a new advertising strategy with its promotional techniques that have made it a success?

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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