Problem
Suppose your managers decided to fund a group of inter-disciplinary researchers (economist, neuroscientist, psychologist etc.) to conduct a study to improve a certain aspect of the business (e.g. product decision, customer experience, productivity, performance etc.). Would you be able to relate to any of the theories covered throughout the course within your field of expertise? And if you were given the team lead role by your managers, how would you apply neuroeconomics to define the optimal course of action in improving that aspect in view of what you've learned so far?