Problem:
In responding to your classmates, consider how well the gain or loss frame will work in the situations they described.--Because different people respond differently to messages, there is a gain and a loss in which decision they make because when the message is framed as a gain meaning what one will get, or a loss meaning what one could lose shows what is important to them. Psychologically, gain frames work by showing or highlighting positive outcomes because people will imagine the benefits and may feel motivated by the possibility of improvement. Loss frames, on the other hand, work by pointing out the negative consequences of not acting, and because people are naturally more sensitive to losses than to gains, these messages may feel more urgent to them. Research on framing shows that people tend to avoid risks when something is framed as a loss. Cialdini (2009) explains that persuasion often works best when the message matches what people care about emotionally, and framing taps directly into those emotional reactions. When a person wants to break a bad habit or start a healthy one, they can choose the frame that best fits their behavior. A gain frame may be one that makes a person think that if they start walking at least 25 minutes a day, they will have more energy and they will have better sleep, and this will help them to focus on more positive outcomes. Need Assignment Help?