How situational factors affect sales leadership


Homework I: Sales Management

In this homework, you are asked to interview a sales manager and summarize what you learned in a paper of at least three pages. Follow the steps below to complete your homework.

• Read the chapter assigned in this unit.

• Create four to six questions for your interview. When creating your questions, make sure that you include questions that will cover the following issues:

1. the difference between management and leadership of a salesforce,

2. how situational factors affect sales leadership, and

3. best practices that sales managers can follow to create an effective salesforce.

• Find a sales manager to interview. You may be able to find one where you work or through your work colleagues, family, or friends ( e.g., auto dealers, radio and television stations, and newspapers have sales managers). A business you deal with may have a sales manager. Keep in mind that the sales manager you interview does not necessarily have to be local because you can conduct your interview in person, on the phone, or using the Internet (e.g., via e-mail, Skype, FaceTime).

• When you conduct your interview, remember to take notes. Be sure to record the name and title of the sales manager and where he or she works. Start your paper by identifying the person you interviewed.

• Report on your interview in a paper of at least two pages in length. As you prepare your report, list each question and then the sales manager's response to the question.

Homework II: Risk Management

You have been asked to present information to your company's board of directors regarding each of the following items:

o business continuity plan (BCP),
o disaster recovery plan (DRP),
o business impact analysis (BIA), and
o operational risk management strategy (ORM).

Create a written report consisting of at least three pages in which you describe the purposes and benefits of each one, the challenges involved in creating each one, and how each one fits into a risk management strategy. Also, assemble and present a policy for planning and performing each of the processes above.

Format your homework according to the give formatting requirements:

• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.

• The response also includes a cover page containing the student's name, the title of the homework, the course title, and the date. The cover page is not included in the required page length.

• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.

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Marketing Management: How situational factors affect sales leadership
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