Homework: Marketing Analysis
Case Analysis: "NASCAR: Can't Keep a Good Brand Down"
To help you better understand the concepts of Marketing Analysis, you will be asked to complete a case study for each weekly homework. To prepare for this level of analysis, first read "How to Analyze a Case" in the W1 lesson folder.
The Case: "NASCAR: Can't Keep a Good Brand Down".
After reading, reviewing and analyzing the case study research another popular sport (NBA, NFL, MLB) and write a paper comparing it to NASCAR. Within your paper be sure to answer the following questions:
1) Analyze the differences between the brands?
2) How has the economy impacted both brands?
3) Compare their demographics and sponsors.
4) What kind of lessons can each brand learn from the other?
5) What would you recommend NASCAR do to maintain and expand its fan base?
Format your homework according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.