ASSIGNMENT
Synopsis:
Shelby Diaz, country manager for Cepuros Foods International-Malaysia (CFI-M), must decide a growth strategy for the expansion of CFI-M's line of salsas, particularly regarding whom to target and how to allocate marketing investments. CFI-M could expand aggressively by mass marketing to the general population A more conservative approach would use targeted communications and promotions Diaz needs to build an argument for a specific growth strategy and recommend which marketing investments CFI-M should pursue.
Case Discussion Questions:
• What determines the demand for Baik Sos cooking sauces in Malaysia? What are the differences between the factors affecting demand for Baik Sos cooking sauces and the demand for Baik Sos salsa?
• Using a SWOT analysis, what was CFI-M's situation in 2017?
• Evaluate the possible growth strategies using the product/market matrix concept for CFI-M's salsa line.
• How should CFI develop the salsa market in Malaysia? How should CFI-M allocate its marketing investments?
Format your assignment according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.
Attachment:- Cepuros-Foods-Malaysia-Finding-the-Secret-Sauce-for-Growth.rar