Assignment:
Watch the following brief video on 15 Ways to Start a Speech or Presentation: https://www.youtube.com/watch?v=9dqmpiS5PzQ
Explain why talking with buyers rather than talking at buyers is critical to success in selling. Discuss how salespeople use effective questioning to maintain subtle control over the buyer-seller communication dialogue.
Give specific examples of how you've seen this done effectively or how you have seen this done poorly.