Problem
In many organizations, marketing and sales do not get along very well. Describe what you would expect to be the results in an organization such as this.
After watching the video below describe what role CRM plays within a marketing strategy? Why is it important to the process? Perhaps one or two of you have experience with Salesforce and would want to share here also.
Do these resonate better after these six modules so far and can you see how the marketing profession is continuing to adapt?
YouTube Videos: "What is CRM? | A guide to CRM software by Zoho CRM" and "What is CRM? | Salesforce Essentials 101 | Salesforce".
How relevant is the social media reviews/discussions on this 'relationship management' topic? Have you found evidence of your project company 'pulling' from social media? Is this an area where they could improve? What are some of the other factors that your company utilizes or perhaps more importantly should consider utilizing when considering sales relationships and sale strategies?